Cara Pratt at 84.51° has been named Senior Vice President of Kroger Precision Marketing.
In her role, Cara will continue on from her work helping 84.51° deliver data science and predictive analytics to transform customer data into actionable knowledge.
Focused on customer-centric innovations and personalized marketing strategies for customers of Kroger and consumer-packaged-goods (CPG) companies - Cara is working in an exciting area.
Creating meaningful relationships with customers
Partnering with 84.51°, Kroger Precision Marketing creates meaningful relationships directly between Kroger customers and brands.
By gaining unique insights from Kroger purchase data, Kroger Precision Marketing (KPM) helps deliver the right message to the right customer in the right way.
An impressive career focusing on customers and innovation
Cara's career at 84.51° has always been centered around customers and innovation.
She is a trailblazer in the quest for providing customers and CPGs the tools needed to deliver the best possible shopping experience.
Cara led the rollout of Kroger Precision Marketing (KPM) which harnesses best-in-class data and analytics from 84.51° that transforms customer data into personalized communication and experiences with CPG brands. Under her leadership, the early results of KPM outrank any and all previous industry standards both on and off Kroger digital properties.
Cara has also been named Progressive Grocer's Top Women in Grocery where Cara was honored for innovation through her career.
Cara understands the importance of a culture of innovation so that new ideas have room to grow in an organization like 84.51°.
"It really starts with two things: one, accountability and enabling people feel to feel accountable for driving innovation for the organization, but also giving them the freedom to do so," says Cara.
Join successful female leaders at 84.51°
84.51° employees are innovators. They push the limits because they believe that life begins at the edge of your comfort zone.
If you want a career that values innovation and promotes out-the-box thinking, search and apply for an exciting job with 84.51°.
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Disclosure: Where Women Work researches and publishes insightful evidence about how its paid member organizations support women's equality.