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Diageo CMO Cristina is a Power 100 most influential marketer

Diageo CMO Cristina is a Power 100 most influential marketer

 October 20, 2020

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Diageo Chief Marketing Officer Cristina Diezhandino earns a place on Campaign's Power 100 list of most influential marketers.

Working in a dynamic business environment 

After 14 years heading a series of regions and product sectors for Diageo, Cristina was promoted to Chief Marketing Officer for Diageo during a global pandemic.

This meant that Cristina was met with the enormous and immediate challenge of helping the on-trade sector recover, which Diageo is meeting with schemes including a $100m fund over two years to help bars get back to business.

In a Campaign profile, Cristina describes the Diageo business environment as "incredibly dynamic". She also cites data use and "creative magic" as ways to reach consumers, and inclusivity, responsible drinking and sustainability as upcoming central themes. 

Work alongside award-winning women like Cristina at Diageo

Whether you’re an experienced professional or a graduate starting out, Diageo has opportunities that could be right for you.

Find a role that suits your personality, skills and ambition. 


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