Nottingham Trent University senior lecturer: Toy gender stereotyping

Nottingham Trent University senior lecturer: Toy gender stereotyping

 October 21, 2021

Dr Laura Coffey-Glover is a senior lecturer in Linguistics at the School of Arts and Humanities at Nottingham Trent University (NTU).

She mainly teaches in the areas of phonetics, discourse analysis and language, gender and sexuality.

Laura provided an expert interview with iNews about the gender stereotyping and Lego and suggests gender stereotypes reinforced by toys is unhelpful.

“You will often find that toys marketed at young girls emphasise domesticity, caring roles or a concern with beauty, whereas toys for boys are more likely to emphasise ‘useful’ roles that involve danger and adventure,” she says.

“These segregated roles are also reflected in the words used to market these toys, such as ‘best’, ‘fastest’ and ‘strongest’ for boys’ products, and ‘glitter’ or ‘sparkle’ for girls,” she adds.

“This sends messages to parents and children about what toys are appropriate for your gender, as well as what roles in society girls and boys should grow up to have.”

Read the full article featuring NTU senior lecturer Dr Laura Coffey-Glover.

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