LinkedIns Marketing VP Minjae Ormes champions inclusion

LinkedIn's Marketing VP Minjae Ormes champions inclusion

 February 21, 2022

Meet Minjae Ormes, LinkedIn Vice President Marketing. Reviewing professionalism in the workplace in an article for LinkedIn, Minjae highlights how the pandemic has accelerated a change.

Breaking down barriers in the workplace

When looking at our professional lives of the past, Minjae explains, "Being professional has always meant something more than how we look, sound, and what degree we received. And yet, the boundaries and barriers of how the definition of professional operated in workplaces often made some of us to feel, think, act, and show up differently when at work."

She continues, "When the pandemic hit, this reality and the impossible expectations of leaving some part of ourselves behind for the sake of other people came to a head."

Indeed, the pandemic is allowing workers to be more true to themselves. "Almost 50% of job seekers in the U.S. say they’re more likely to be their authentic self in how they show up in the workplace compared to a year ago," explains Minjae. 

Creating a more inclusive culture

With LinkedIn members opening up conversations about their priorities and relationships with work and life, Minjae highlights that being professional really means creating inclusive spaces and culture to honor each other as we are, "so that we can bring our unique experiences and perspectives to the table." 

It's this insight that is at the heart of LinkedIn's latest campaign, which gives members the opportunity to add their pronouns on their profile and share how they wish to be identified. 

"In just a short few months, more than 6 million members took advantage of this feature and are now proudly sharing their pronouns on their LinkedIn profile. What’s more, their action is part of the sense of community that’s continuing to build on LinkedIn, providing a sense of curiosity, encouragement, and courage for all of us to take part in creating a more inclusive culture and spaces for each other," comments Minjae. 

Embracing self identity and expression

LinkedIn believes in giving members this additional function as another form of self identity and expression, which plays a fundamental role in acknowledging and celebrating what makes us stronger together. 

Of course, there is always further work to be done, and Minjae highlights that building and holding onto inclusive workspaces for all professionals to thrive is not a one-and-done situation. 

"It is one that will take all of our commitments, everyday, to make it a lived experience. Our respective journeys are exactly that: journeys," she explains.

"We need all of you to be a part of this, and we welcome all professionals into the conversation as we continue to do our part in imagining and building a better future of work for all—one that celebrates you for who you are, and for what you uniquely bring to the table."

Read the article in full. 


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