Working for an organization that focuses on doing good for the communities it serves can be very rewarding.
Research from Cloudera reveals that business decision makers and knowledge workers agree that at least 50% of the data their company uses on a day-to-day basis should be focused on doing good for the communities it serves.
Planet and Profit: Reshaping business priorities for good
Cloudera's research reveals more than one quarter (26%) of business decision makers are now putting increasing investment in environmental, social and corporate governance (ESG) ahead of developing new products/services (24%) or accelerating financial growth (21%). Additionally, knowledge workers believe as much as 49% of the data their business uses on a day-to-day basis should be focused on doing good for the communities it serves. This is a sentiment 52% of business decision makers agree with — a clear indication that profit and ESG are no longer mutually exclusive pursuits.
These findings are revealed in Cloudera’s Limitless: The Positive Power of AI Study, which surveyed 2,213 enterprise business decision makers — including 54% C-Suite representation — and 10,880 knowledge workers in the USA, EMEA, India and APAC. It shows that ESG is identified as a top priority for business leaders and those who fail to act for the good of communities put business growth and talent at huge risk.
A workforce driven by altruism and purpose
Companies are experiencing pressure from growing customer demands, and amidst a global talent shortage, a workforce no longer driven purely by profit but altruism and purpose. Employees at all levels, including business decision makers, now believe that doing good goes hand-in-hand with driving profit.
Afraid of AI taking jobs
The research findings also dispel the long-held belief that workers were afraid of artifical intelligence (AI) taking their jobs. An explosion in the volume of data now available to businesses has made AI/Machine Learning (ML) a common thread to many job roles and a powerful ally.
"Over half of knowledge workers say their daily tasks have been augmented or automated by AI (55%), ML (51%) and Data Analytics (63%) in the last 12 months. The biggest benefits of this have been saving time (37%) and allowing them/their team to focus more on strategic work (35%). What’s more, 80% of knowledge workers are now comfortable taking on a new role due to AI/ML/Data Analytics," finds the study.
To capitalize on this, businesses have to do more and invest in employee reskilling, says Cloudera.
"Nine in ten (91%) business decision makers said their organization will commit to continuous investment in reskilling employees as more tasks are automated. But the investment in people can’t stop there. Companies also need to make employees partners in the upskilling and reskilling processes to ensure a level playing field for staff."
Read the study in full.
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Disclosure: Where Women Work researches and publishes insightful evidence about how its paid member organizations support women's equality.