LinkedIn Strategic Marketer discusses women in healthcare

LinkedIn Strategic Marketer discusses women in healthcare

 April 11, 2022

Deserrie Perez is a Strategic Marketer and Diversity & Inclusion Ambassador at LinkedIn

She helps brands connect to customers through innovative, digital and data-driven marketing solutions, which improve conversions rate and build brand awareness. She is also a community builder with a passion for diversity, equity and inclusion.

Deserrie also utilizes data analytics to create, execute marketing solutions while leveraging my B2B expertise and entrepreneurial mindset to innovate and drive meaningful business results.

In a LinkedIn blog post, Deserrie Perez shares insights into building networks for women in healthcare.

Since the days of Marie Curie, women have made incredible strides in the healthcare industry and in the field of scientific research. Though women currently comprise 70% of global healthcare staff, from Spanish flu to COVID-19, women have always been on the frontlines.  

Though there is still a lot to be done to establish true intersectional gender equality within the industry. Addressing this imbalance requires building strong communities for women in the industry — with marketers championing success stories and opening dialogues around challenges to inspire, inform, and level the playing field.   

Representation for women in the industry  

In general, women are better represented in life sciences than in other STEM fields. For example, a 2020 McKinsey report showed that women are better represented in healthcare at all levels when compared to corporate America overall. On average, women account for 38% of the healthcare workforce in a role equivalent to a senior manager/director or above, while this figure was only 27% in corporate America.  

Meanwhile, more women are entering senior leadership roles in the industry each year, with external hiring of women rising in the C-suite across all healthcare organizations, from 33% to 42%, in the space of a year.  

However, women also encounter persistent obstacles to advancement, particularly in senior roles, especially for BIPOC demographics. The McKinsey report noted that women of color remain underrepresented in leadership positions. Women of color account for 20% of entry-level representation, but in the C-suite their share has dropped to just 5%, compared to 25% of white women. Indeed, Black women are overrepresented as low-wage essential healthcare workers and underrepresented as physicians or executives.  

What will it take to redress this imbalance? Clear communication between healthcare professionals at all levels, and an intersectional understanding of the challenges different women face. Women healthcare workers need to be championed, and their success stories need to be used as a guiding light to motivate proactive change and career growth in others.  

How women inspire others through success

McKinsey’s data shows that 75% of women claim to be happy with their careers compared with around 69% of men. Clearly, women are finding success in their careers and their goals and are positioning themselves as the heroes of their career stories: as mentors and motivational figures to others.  

Bearing this in mind, there is a clear incentive for marketers to use these success stories to tap into the issues that matter to women, as well as to inspire others, facilitate connections and help those around them realize their own goals. This cycle of support and celebration creates a positive feedback loop, leading to greater success in the healthcare community.  

LinkedIn groups offer easy opportunities for healthcare professionals working in the industry to connect with peers, educate the public, and build stronger relationships. For instance, the group Professional Women in Healthcare is comprised of professional women working in the healthcare space who come together to learn, support, inspire and network with other female healthcare professionals. 

Research by Professor Brian Uzzi, of the Kellogg School of Management, published in the Harvard Business Review showed that women in close networks with other women were able to better advance their careers — finding jobs 2.5 times higher in pay and authority than those without close connections. 

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Disclosure: Where Women Work researches and publishes insightful evidence about how its paid member organizations support women's equality.

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