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Diageos Tatiana Makhankova enjoys creative leadership

Diageo's Tatiana Makhankova enjoys creative leadership

 April 28, 2022

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Diageo's ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. It is a business built and sustained through innovation and developing new ideas is crucial to its growth strategy.

Diageo's Tatiana Makhankova, Head of Retail Design & Expansion, Reserve, is on a mission to connect with consumers and elevate their shopping experience in this very dynamic category. She is leading the creation of best-in-class award-winning retail concepts and vision focusing on unique consumer services.

Opportunities for creative leadership

Tatiana has the opportunity to be a creative leader in her role with Diageo. She applies the company's retail strategy to enhance how consumers explore its retail environments, discover its amazing stories and learn more about the brands they love.

Diageo produces an outstanding collection of over 200 brands – old and new, large and small, global and local – that are enjoyed in over 180 countries around the world.

The company's brands are steeped in heritage, craftsmanship and authenticity, and each has its own story to tell. Its Reserve brands of fine spirits tell these stories through innovative production, inspiring design and once-in-a-lifetime experiences.

"The most exciting part of my role recently has been working to support the opening of Diageo's new and exciting retail space in the heart of London later this year," comments Tatiana.

"The store will redefine what it means to find a trusted curator, personalize that perfect gift or learn about our amazing world-class brands. I am extremely proud to be part of this project," she says.

Inspired to join Tatiana and make a positive influence on society?

Diageo takes great care to make sure skills, hard work and inspired decision-making are celebrated and rewarded.

Search exciting career opportunities with Diageo.


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