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HCLTechs Roshni Nadar Malhotra speaks to the Economic Times

HCLTech's Roshni Nadar Malhotra speaks to the Economic Times

 September 30, 2022

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Discussing HCLTech's new brand identity Supercharging Progress, Chairperson Roshni Nadar Malhotra provides insight for The Economic Times (ET).

As the company nears the $12 billion revenue mark, Roshni said the rebranding will create a distinct global brand identity while retaining connectivity with HCL Group.

“For HCLTech, Supercharging Progress is about accelerating the digital transformation for our clients everyday as well as the ethos of the organization to advance the aspirations of our people, contribute to a sustainable planet and uplift local communities across our global footprint," commented Roshni.

Chief marketing officer Jill Kouri told ET that chairperson Roshni Nadar Malhotra and CEO C Vijayakumar were closely involved in designing the company's brand as they seek to attract new clients and a younger employee base with the new identity. The company’s new ‘HCLTech’ brand and logo will drive its go-to-market strategy. HCL Enterprise covers HCL Infosystems, HCLTech and HCL Healthcare.

Jill also said that the rebranding effort was in the works for the past year, and was led by efforts to drive better brand recognition in new geographies like Eastern Europe and Central America for clients and prospective employees alike.

Read the article in full.

Commitment to people and the planet 

HCLTech's new brand identity is underpinned by the distinct positioning of Supercharging Progress, that reflects its commitment to clients, its people, communities and the planet.

The company’s new brand and logo are at the heart of its go-to-market strategy and represent its differentiated portfolio of services and products that supercharge digital transformation for enterprises at scale.

Boosting career potential and ambitions

The company also launched its new employee value proposition (EVP) – Find Your Spark. Built on the broad tenets of opportunity, respect, and trusted employment, HCLTech’s employee value proposition (EVP) emphasizes its commitment to help both current and prospective employees maximize their career potential and ambitions.

The company has also expanded its global Corporate Social Responsibility (CSR) partnerships and volunteer-led initiatives to supercharge its efforts across core pillars of education and employment, health, wellbeing and basic needs, and environment.

Supercharge leadership careers at HCLTech

At HCLTech, women like Roshni are leading a constantly evolving company.

Take on the challenge of an exciting career with HCLTech at a time of exciting new change. 


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