Beam Suntory sees grand opening of global headquarters in New York

Suntory and subsidiary company Beam Suntory celebrated the grand opening of their New York City office, a state-of-the-art space expanding the company's global footprint.

The location, the center of consumer and luxury trends, now serves as the New York office of Suntory and global headquarters of Beam Suntory, the location of more than 150 employees.

Harnessing the power of collaboration

The opening signals an important milestone in advancing Suntory’s global footprint, Beam Suntory’s premiumization journey, and the realization of the companies’ shared East-meets-West competitive advantage.

“New York is one of the world’s most exciting and ever-evolving cities, enabling our people to be close to consumer trends and ‘where things happen’ - what we call the Gemba. That’s why we chose to relocate Beam Suntory’s global headquarters here, and why we’ve created an office that will harness the power of in-person collaboration as we return to more office-based work,” said Beam Suntory President & CEO, Albert Baladi. “We look forward to amplifying the creative energy of New York as we accelerate the premiumization of our brands and pursue our ambitious growth goals.”

“By keeping ahead of consumer trends and exceeding expectations, we add value to our brands. My vision for Suntory is to deliver new, exciting, premium brand experiences to the world, from here in New York. This new co-office for Suntory and Beam Suntory will also represent a unique opportunity to fully realize our East-meets-West advantage and take our ambitions to the next level," explained CEO of Suntory Holdings, Tak Niinami.

“The opening of Beam Suntory’s new global headquarters is yet another sign of New York City’s economic recovery,” added New York City Mayor, Eric Adams. “Not only will it provide 150 jobs here in our city, it also demonstrates that global brands like Suntory Group recognize that this is the best place in the world to grow a global business. We’re excited to partner with them as we continue to invest in our city’s vibrant hospitality and nightlife industry.”

East-meets-West aesthetic

The state-of-the-art office comprises an entire floor of 11 Madison Avenue, located in the heart of the Flatiron district, with views of the New York City skyline and Madison Square Park.

The design and furnishings of the new office represent the company’s East-meets-West aesthetic, while operating as one of the first office spaces to integrate learnings from the pandemic to suit both in-person and hybrid collaboration.

Unlike traditional workspaces

With two bar areas, a tasting room, unique interactive conference rooms, and flexible workstations, the new office is unlike traditional workspaces. These furnishings are elevated further by a digital art exhibit from the Suntory Museum of Art, based in Tokyo, which will be curated on an ongoing basis.

Home of Beam Suntory’s global Brand House organization

Following the relocation of its global headquarters from Chicago, IL, 11 Madison Avenue is now the home of Beam Suntory’s global Brand House organization, select global corporate function roles, and the majority of Executive Leadership Team positions. Chicago will remain the headquarters for the company’s North America region, alongside the company’s significant presence in Tokyo and offices in Delhi, Frankfurt, London, Los Angeles, Madrid, Shanghai, Singapore, and Sydney.

Working with key partners

The key partners in establishing the new office include CBRE Group, SL Green Realty, Gardiner & Theobald, Eight Inc, and JRM Construction Management. Additional partners include AMA Group, TMT Technology, LB Architects, Lighting Workshop, Eremos, Blondies Treehouse Inc, Thornton Tomasetti, Davella Studios, Rizzo Group, Envoy, Interior Investments LLC and AVI-SPL.