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Diageos Barbara Smith helps deliver tourism strategy

Diageo's Barbara Smith helps deliver tourism strategy

 November 15, 2022

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Diageo Managing Director of Scotland Brand Homes & Johnnie Walker Princes Street, Barbara Smith, is appointed as a member of the new Tourism and Hospitality Industry Leadership Group.

Delivering the national tourism strategy

The Tourism and Hospitality Industry Leadership Group is a collaboration across the public, private and third sectors to champion Scotland’s ambition to be a world leader in 21st century tourism.

Barbara looks forward to working with members to help deliver the national tourism strategy for Scotland.

Announcement at Scotland's Tourism Industry Conference

Membership was announced at Scotland's Tourism Industry Conference (STIC), organized by the Scottish Tourism Alliance (STA), the representative body for Scotland's tourism industry; the Association of Scottish Visitor Attractions, the representative body for Scotland's tourism sector; and the Hospitality Industry Trust (HIT) Scotland, a charity supporting and encouraging excellence through scholarships, events and bursaries.


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