As the first-ever global digital director at Diageo, Isabel Massy has just been included by Management Today’s 35 under 35 list, which spotlights promising young business women under 35 in the UK.
Isabel joined Diageo in 2013 and is currently leading the marketing arm of the company’s global Centre of Digital Excellence, embedding digital capabilities, identifying new opportunities for growth and bringing a new level of agility and creativity to its marketing globally.
Massey leads a team of 25, and in her role she has doubled the firm’s digital investment across Europe - introducing new technology for analysing social media and a data management platform to boost ROI.
Staying at the forefront of marketing
With Diageo brands sold in more than 180 countries, Isabel's team is responsible for pushing forward the company's global marketing capabilities to ensure that their brands remain as relevant today as they have done in the past.
If you are interested in a role like Isabel’s and have what it takes to carve out a career with the world’s largest alcohol company, apply now for one of these current vacancies. Diageo are always looking for exceptional people to join their team, so go ahead and take the first step towards a flourishing career!
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