Meet Diageo Customer Activation Executive, Christie Knight, who discusses her role helping bring Diageo's brands to life through activations, events, tastings, master classes, and online marketing activity.

Christie has helped create a Singleton Whisky experience through an activation at The Bar At Home - Diageo's retail store in Soho, London UK.

Working with amazing customers 

"I've worked at Diageo for a few years now," shared Christie. "I sit in the customer marketing team in off trade and I look after all of our reserve portfolio. This means I get to work with amazing customers like luxury retail customers as well as our whiskey specialists to bring our brands to life to do branded activations, events, bespoke tastings, masterclasses, a lot of online content and really just show what our brands are about."

Bringing Diageo's brands to life 

Christie was at Diageo's The Bar at Home which is located next to the company's headquarters in Soho.

"I work with this store to bring our brands to life. So you can see at the moment, we've got a Singleton activation live. This is an amazing store where you can not only taste our products and branded merchandise, but also really experience what the brands are about," said Christie as she worked on an exciting event.

Make an impact in a role at Diageo 

Looking for an opportunity where you can be challenged to make an impact?

Join Diageo and help unlock the uniqueness of its iconic brands, understand their purpose, and put them at the forefront of celebrations everywhere.

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