McDonald's is a BrandZ Top 100 Most Valuable Global Brand with digital innovation improving customer experience


McDonalds in Top 10 of BrandZs Most Valuable Global Brands

McDonald's in Top 10 of BrandZ's Most Valuable Global Brands

 July 20, 2020

McDonald's ranks number nine in BrandZ Top 100 Most Valuable Global Brands list.

The 2020 BrandZ Top 100 Most Valuable Global Brands ranking is released by WPP and Kantar.

Digital innovation improving customer experience

For many leading brands, digital innovation facilitated a rapid shift to takeout, drive- through, and delivery service with the outbreak of the Covid-19 pandemic.

BrandZ's report explored how McDonald’s expected all of its US restaurants to be updated with kiosks and pick-up stations as part of a larger remodeling initiative intended to make its outlets more inviting, with communal seating and electrical power outlets for charging mobile devices.

BrandZ Global brands

With the acquisition of an Israeli startup called Dynamic Yield Ltd., McDonald’s also implemented a technology that uses AI to update menu boards with item suggestions. The technology is intended to increase the average ticket.

A leading fast food brand

McDonald's also secured top position in BrandZ's Fast Food Top 10, followed by further leading brands including Starbucks, KFC, and Subway.


Work for a leading global brand

McDonald's continues to pioneer digital customer experience using the latest technology. 

If you want to experience the future, search and apply for a job at McDonald's.

 

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