Beam Suntory Proof Positive sets strong sustainability ambitions

Beam Suntory 'Proof Positive' sets strong sustainability ambitions

 April 22, 2021

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Beam Suntory, a world leader in premium spirits, is making long-term commitments to sustainability across every facet of its value chain, from seed to sip through a program known as Proof Positive. This bold new sustainability strategy reaches across all facets of Beam Suntory, with the company planning to invest more than $1 Billion to make positive impacts on the environment, consumers, and communities.

Beam Suntory has set sustainability ambitions to go beyond net-zero carbon emissions, reduce water use by 50% and achieve 100% watershed replenishment, invest $500 million to engage consumers to make responsible choices, donate 1 million volunteer hours, foster greater diversity, equity and inclusion, and more.

These commitments to the environment, consumers, and society are aligned to the United Nations’ Sustainable Development Goals (SDGs). They aim to create a more sustainable and equitable future for Beam Suntory and its stakeholders.

“Making a positive impact on the planet, consumers and communities isn’t just the right thing to do – it’s a must-do for the sustainability of our business and humanity,” said Beam Suntory President & CEO Albert Baladi.

“Proof Positive is inspired by Suntory’s vision of Growing for Good and represents a step-change in our sustainability ambitions. Our quality products start with the blessings of nature, and we’re determined to give back to nature more than we use. We’re fundamentally committed to reducing harmful drinking, and we’ll increase investment to support consumers in making responsible choices. We’ll use our platform to advance diversity, equity and inclusion, and leave a lasting legacy for our teams, community and our industry. Proof Positive is a critical roadmap towards 2030, 2040, and beyond for how we will positively impact the environment, our consumers and our communities.”  

Beam Suntory is Nature Positive

Beam Suntory

Through investments in efficient technology and cleaner fuels, Beam Suntory has reduced water use per unit of production by 22 percent* and reduced greenhouse gases emitted by direct operations by 19 percent+. Building on this progress to reduce its environmental footprint, Beam Suntory is setting bold targets focused on the environment, suppliers and packaging.

With quality brands that start with the blessings of nature, Beam Suntory will give back more to the environment than they use, investing to reduce its footprint in water, the climate, forests, packaging, and more.

Read about Beam Suntory's goals below.

Water Positive

Reduce water usage by 50% per unit produced by 2030.

Replenish more water than they use in its direct operations by 2040.

Climate Positive

Reduce greenhouse gas emissions by 50% by 2030.

Ambition to go beyond net-zero carbon emissions across the entire value chain by 2040.

Forest Positive

Plant up to 500,000 trees per year by 2030, more trees than those harvested to make its whiskey barrels.

Work only with suppliers that use sustainable practices by 2040.

Packaging Positive

Use 100% recyclable packaging and 40% recycled materials by weight across its packaging portfolio by 2030.

Expand to 60% recycled materials by 2040.

Beam Suntory is Consumer Positive

Beam Suntory

Beam Suntory will further elevate its fundamental commitment to responsible consumption and reducing harmful drinking by giving consumers tools to make positive choices for their personal wellbeing and impact on others. 

Beam Suntory provides tools for consumers to make positive choices for their personal wellbeing and impact on others through its Drink Smart program, partners with organizations around the world on evidence-based programs to combat underage consumption, binge drinking and impaired driving, and provides consumers with calorie and alcohol content for its key products.  To further elevate its commitment to reducing harmful drinking and empowering consumers to make the right choices for them, the company has set goals that include:


Investing $500 million to promote responsible decisions and positively impact behavior by significantly expanding responsibility-led brand communications, elevating the Drink Smart platform, and supporting evidence-based partner programs.

Engage more than 300 million consumers by 2030 with messages and tools designed to promote responsible decisions and reduce harmful drinking.

Expanded Choices

Enabling expanded choices by developing, introducing and investing in awareness of low- or no-ABV products in key categories, including whiskey, tequila, gin, vodka and ready-to-drink, by 2030.

Product Nutrition & Alcohol Content

Providing nutrition and alcohol content information on packaging or online for 100 percent of products by 2030.

Beam Suntory is Community Positive

Beam Suntory

Beam Suntory will foster a more inclusive and equitable culture, while working to increase gender, racial, and ethnic representation across its business, and continue to engage and support employees around the world to volunteer their time. Goals include:


Beam Suntory aims to reach 50% women in leadership positions globally, 45% racially and ethnically diverse employee representation in the US and achieve industry-leading sense of belonging among employees by 2030.


Employees give back one million volunteer hours by 2030 to Beam Suntory communities around the world, using their skills and passions, and three volunteer paid days off.


Beam Suntory aims to continue investing in initiatives and organizations that support on-trade partners, build stronger communities, and promote social justice.

Explore stories about sustainability at Beam Suntory

  • Beam Suntory to Invest More Than $1 Billion to Make Positive Impacts on the Environment, Consumers, and Communities ... read
  • Beam Suntory Canada Further Supports Canada’s Hard-Hit Hospitality Community with Donation to the Bartenders Benevolent ... read
  • Hornitos Tequila Launches A Fair Shot™ Program to Empower Aspiring Americans on Their Journeys Toward Citizenship ... read

Work with purpose

Beam, Suntory

Access the Proof Positive Fact Sheet to learn more about Beam Suntory's long-term commitment to living its values and actively contributing to a more sustainable, equitable future.

Learn how you can be part of building a more sustainable future at Beam Suntory.


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