Diageo Global Marketing Manager for Johnnie Walker, Claire Li, explains her experience leading on the brand's sustainability agenda, and her role in the project to remove cardboard gift boxes across the company's premium Scotch portfolio.
"This inspiring initiative has allowed me to learn about how our business operates in a multi-faceted way. These types of projects are what makes Diageo a brilliant learning environment, providing opportunities to develop beyond the scope of your daily responsibilities," explains Claire.
Driving immersion and recruitment agenda
In her role with Diageo, Claire is responsible for re-imagining how consumers experience the brand and portfolio across touch points including Johnnie Walker Princes Street in Edinburgh, flagship retail stores, events and sponsorships. Claire also drives Diageo's immersion and recruitment agenda and partners with markets globally on world-class through-the-line, omni-channel execution.
Claire says, "I also proudly lead Johnnie Walker’s grain-to-glass sustainability (ESG) agenda, embedding sustainability practices across our operations and turning these into compelling consumer propositions including innovation pipeline, communication strategy, partnerships and brand experiences - spearheading Diageo's Society 2030 Spirit of Progress commitments to make a positive impact on the planet and in society."
A performance-driven marketing professional
Claire is a passionate, performance-driven marketing professional with over a decade of local, regional and global experience and a proven track record in building, transforming and exponentially growing leading luxury and premium consumer brands – from defining global strategy to delivering world-class local executions.
Claire is highly driven to leave a legacy whilst inspiring, motivating and developing high performing cross-functional teams through strong interpersonal, influencing, and stakeholder management skills – combined with an authentic and collaborative leadership style.
Enjoy an enriching career at Diageo
Diageo women enjoy rewarding and successful careers.
Want to make a difference in your job?
Search Diageo's career opportunities and apply today.
Find out more
Disclosure: Where Women Work researches and publishes insightful evidence about how its paid member organizations support women's equality.